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Below are demos, freeware and shareware applications that are of use to market research professionals, as well as links to the home pages of those who offer them. If you have a marketing research product demo or shareware application you'd like to see included here, please fill out this form.

Note: When downloading slide-show type demos, please keep in mind that the system requirements listed are for the demos themselves. Requirements of the actual software applications may differ. See Author for details.

Product/Download: TiCon 1.4 File Size: 601 kb
Operating System: Win32 Type: Working Demo
Limits (if any): Number of Attributes Expires: Never
Author: Tigris Software Systems    

Description:

TiCon enables Conjoint Analysis via paper-and-pencil, computer-aided and via Internet.

 

Product/Download: SurveySolutions Professional File Size: 7.5 MB
Operating System: Win95/98/2000/NT Type: Working Demo
Limits (if any): 25 responses Expires: 30 Days
Author: Perseus Development Corp    

Description:

With SurveySolutions Professional, you can easily conduct professional surveys without the high cost required by other high-end Internet survey software. SurveySolutions Professional is built on the same principles as SurveySolutions for the Web, which makes it easy for you to create surveys, distribute them via the Web or E-mail, collect responses and produce effective and stylish presentations instantly. However, SurveySolutions Professional provides more flexibility and helps to assure greater methodological correctness with new Advanced Survey capabilities.

 

Product/Download: SNAP survey software File Size: 9.7 MB
Operating System: Windows Type: Working Demo
Limits (if any): 10 questions / 25 cases Expires: 30 Days
Author: Mercator Research Group Ltd    

Description:

SNAP survey software for questionnaire design, data entry and analysis. SNAP publishes interviews, collects and analyses all forms of web, internet, email, scanning, paper and interviewer CE surveys.

 

Product/Download: Survey Said File Size: 4.7 MB
Operating System: Win/Win95-98/NT Type: Working Demo
Limits (if any): Respondents per Survey Expires: Never
Author: Marketing Masters    

Description:

Survey Said is survey software for administering all types of surveys in all types of media, including: Internet and Intranet surveys using HTML forms, Internet and Intranet surveys using a JAVA applet, Paper Surveys, Kiosk Surveys, PC LAN Surveys, Network and Standalone Entry Stations and more.

 

Product/Download: Opinio 4.0.2 File Size: 4.95 MB
Operating System: All (Java based) Type: Working Demo
Limits (if any): 50 Respondents per Survey Expires: Never
Author: ObjectPlanet Inc.    

Description:

Opinio is a complete survey solution featuring flexible survey design, advanced reporting, plugin architecture, multilanguage support, high scalability and much more. Ease of use and simple installation makes it suitable to any organisation. This software is Java/JSP/Servlet based allowing platform independence (Windows, Linux, etc). Opinio is designed with an open database platform and supports all major databases.

 

Product/Download: Q Lite File Size: 9 MB
Operating System: Windows Type: Trial Version
Limits (if any): Limited statistical testing; No ability to create or modify variables and questions Expires: Never
Author: Q Research Software    

Description:

Q Lite has been designed for users of market research (e.g., the clients of market researchers).

Q Lite allows the user to:

create cross-tabs
create filters
manipulate tabulated data

Q Professional is the full version of Q, designed to meet the needs of market researchers and consultants. You can download a free 30-trial of Q-Professional from our web site.

Q Professional allows the user to:

conduct advanced statistical analysis
create and modify variables and questions
create filters
create tables, cross-tabs, market maps, segments and more...

 

Product/Download: Professional Quest File Size: 60 MB
Operating System: Windows XP/Vista Type: Trial Version
Limits (if any): Limited functionality (no time limit) or full functionality (time limit) Expires: 30 Days
Author: Professional Quest    

Description:

Professional Quest is a complete "out-of-the-box" solution for all your survey needs. You may distribute your surveys via the Web, on your company intranet, over your company network, via EMail, or on paper. Create surveys with powerful functionality including respondent logins, data validation and flow control without any knowledge of HTML or scripting. Produce a vast array of reports directly from within the software, without any need for external reporting tools.

 

Product/Download: SurveyToGo File Size: 420 kb
Operating System: Windows Type: Trial Version
Limits (if any): None Expires: Never
Author: Dooblo    

Description:

SurveyToGo is a mobile survey software. SurveyToGo enables you to create, conduct & manage electronic mobile PDA & Laptop field surveys. Surveys are designed, saved to the server and then synchronized to either PDA's or Laptops for field data collection. Ideal for CAPI, MCAPI, Mystery shopping audits and field surveys.

 

Product/Download: Vortex File Size: 28 MB
Operating System: Windows Type: Trial Version
Limits (if any): None Expires: 40 Days
Author: SOCIS MR Rus    

Description:

Vortex 8.0 was created as powerful intuitive software for processing of various statistical values and data visualization.

Using Vortex you can:

- develop toolkit for data gathering (a questionnaire, an interview or a test form sheet, etc.);
- input primary information collected during applied research;
- process and analyze this information;
- represent analysis results in the form of tables, texts, graphs and diagrams with possibility of their transfer to Microsoft Word, Excel and other Windows applications.

Scope of application:

- Marketing research: result processing of surveys or observations of consumers, buyers, experts, clients, suppliers, customers, competitors and other market participants.
- Sociological research: a complex of the most sought-after procedures of processing and analysis of quantitative sociological data.
- Political research
- Social-psychological research: processing of the data collected during a survey, observation or testing of employees, estimation of social-psychological climate, informal group structure.
- Social and medical researches: processing of the data collected during interviewing of patients, observation or estimation of analysis results.

Unique software features which make your work more efficient:
- Simplicity of data input arrangement by means of polyvariant variables - a variable occupies only one column and is analyzed as a common variable
- Processing of open ended questions by means of lists creation
- Possibility to assign dummy index
- Special procedures for processing of table questions and polar profiles
- Convenient analysis of any answer variants by means of "distinct features"

 

Product/Download: Survey Crafter Professional File Size: 1.8 MB
Operating System: Win32 Type: Slide Show
Limits (if any): Presentation-Style Demo Expires: Never
Author: Survey Crafter, Inc.    

Description:

Survey Crafter Professional is a powerful yet easy-to-use tool for survey research that enables you to quickly collect and easily understand critical information about your customers, employees, and more without requiring expertise in statistics or survey methodology.

 

Product/Download: Excel Multi Stat Testing File Size: 41 kb
Operating System: Excel (any) Type: Full Version (freeware)
Limits (if any): 50 Groups Expires: Never
Author: Will Wright    

Description:

This Excel spreadsheet and program performs statistical significance testing against 2 to 50 groups and is ideal for anyone needing to complete large amounts of stat testing.

 

Product/Download: CCOUNT File Size: 500 kb
Operating System: Win32 DOSBOX, Linux, SunOS Type: Full Version
Limits (if any): None Expires: Never
Author: Pan-Data    

Description:

CCOUNT is a free software package for market research / marketing research data cleaning, manipulation, cross tabulation and data analysis. Similar to, and uses the same syntax and data format as, SPSS-MR "Quantum", a well known commercial package for processing market research data. It's a non-GUI, console based application.

 

Product/Download: Sonar File Size: 2 MB
Operating System: Any Java Enabled Type: Full Version
Limits (if any): None Expires: Never
Author: Michael Hall    

Description:

Sonar is a survey administration engine built on the Java CAI Framework (JCaiF). It combines JCaiF with industry standard technologies like XML, Javascript and CSS to create a survey interface that is both easy to use, and easy to develop. Sonar's goal is to simplify the life of survey authors and programmers, giving them the powerful tools they need to produce large and complex surveys without all the hassle, while making those surveys portable from CAPI to Web to CATI.

 

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Thursday, September 2, 2010